- Voice & Visual Search
Voice and visual search are digital channels that have been found to increase revenue. Voice search involves users speaking commands into their smartphone. This facilitates research from any location. Visual search involves users clicking or taking pictures of objects, and also enables search with images rather than words. This simple task requires no energy, which is an appealing search method. These channels are predicted to increase digital commerce due to a heightened focus on simplicity and search made easier.
Along with simplicity, this technology offers a glimpse into the future. It provides a modern shopping experience with finding products on different social platforms. Using voice commands or images, this AI technology enables consumers to find what they are looking for with more incentive to purchase their products, increased image recognition, and web traffic.
So, what may come from these changes? This is just the start of modern tech. Research shows increased efficiency, accuracy, and customer engagement. Digital marketing is becoming more and more prevalent in the world today, and will continue to thrive in the future.