Before diving into the steps, take a moment to revisit your company page and ensure everything is up to date (if it isn’t already) and working smoothly such as, links/buttons, tag lines, information etc.
Tip #1 SEO Page Optimization
Tip #2 Associate Your Team
It’s important to maintain a strong company image. This would include having your team spread the word to their inner circle such as family members and friends. You never know, there could be an opportunity there! Especially when it comes from a trusted source.
Tip #3 References.
Ask your own circle if they might know anyone who could benefit from your company and to provide you a reference.
Tip #4 Ensure Your Profile Is Up To Date
If you really want to get the word out, a key is fusing yourself with your company’s brand. Ensure your company page link is on your profile. If you really want to go all the way you could even share some relevant articles and change your header image to reflect your company. Have at least one post about what your company does (either reshared or posted from your account).
Tip #5 Post Content Regularly
Ensure regular content on your page. The more frequent you post, the more you will appear on your member’s feed. Not to mention the more engaged you are, the more engaged your audience will be! This is an organic way to gain traction and audience reach! Here are some tips on how to share interesting content.
Tip #6 Adapt Your Content To Your Analytics.
Because the analytics of your page are so important to understanding your audience. It’s imperative you comprehend it and utilize this tool to its full extent. Knowing who your audience is will shape the way you market yourselves in the future! Check out this video to gain a better understanding of Linkedin analytics.
Tip #7 Video Content Is Booming!
In a previous article I wrote about the trends of 2020, I mentioned video content is on the rise. No wonder as it’s so engaging, fast to get your point across and let’s face it, we are visual creatures. Share videos that relate to your business or even go out there and hire a videographer and make your own video! Looking for a videographer?
Tip #8 Follower Ad Campaign
You can now run a Dynamic Ad on Linkedin. As increasing your page growth and reach is a goal everyone should have. It’s all about creating an experience for your audience. And if you want to pair it with Tip #7 Video content, it would be a great duo!
Tip #9 Check In On Your Competitors
Keeping tabs on your competitors is a natural part of business. It’s just doing your research on what content is out there. This will give you a better understanding of the blank noise that you can fill in. What are others doing and what are they not doing? Do a SWOT analysis to gain some insight!
Tip #10 Reach Out!
Don’t be afraid to reach out and talk to new people! If someone posts something you enjoyed, make it known. Ask a question, get more information, get a conversation going! This may even lead to building a community.